The U.S. Postal Service® celebrates Christmas with four stamps featuring classic images of Santa Claus painted by famed commercial artist Haddon Sundblom. Each stamp portrays a close-up of Santa’s face; the four images are details from larger paintings created by Sundblom and originally published in ads for The Coca-Cola Company from the 1940s through the early 1960s.
Santa’s legend is based on customs brought to America by European immigrants. St. Nicholas, the Dutch Sinterklaas, was one of Santa’s forebearers; he delivered gifts on December 5, the eve of his feast day.
Several 19th-century works were instrumental in creating the legend and look that inspired Sundblom’s paintings. In 1809, author Washington Irving portrayed the gift-bearing St. Nicholas as a sage Dutchman rather than a somber bishop. The 1821 poem “The Children’s Friend” claimed that “Santeclaus” delivered toys to good girls and boys while riding in a sleigh drawn by a flying reindeer. Several years later, the poem “A Visit From St. Nicholas” had the jolly, plump elf delivering presents on Christmas Eve, traveling on a sleigh pulled by eight flying reindeer, each of which were named.
Cartoonist Thomas Nast embellished Santa’s look in his drawings for the magazine Harper’s Weekly. Beginning in 1863, the published engravings depicted Santa in all manner of guises, from a portly elfin figure to a big-bellied, white-bearded man.
Haddon Sundblom is the man credited with refining the modern image of Santa Claus. In 1931, Sundblom created the first of his more than 40 paintings of Santa Claus for The Coca-Cola Company’s holiday advertising campaign. The paintings of the rosy-cheeked, smiling, grandfatherly man in his red suit came to embody the very essence of “Santa.”
Art director Greg Breeding designed the stamps with existing art by Sundblom.
The Sparkling Holidays stamps are being issued as Forever® stamps. These Forever stamps will always be equal in value to the current First-Class Mail® one-ounce price.
Made in the USA.
SKUs featured on this page: 682104
The Postal Store® ships all in-stock orders with USPS Tracking™. Please allow 5 - 7 business days for in-stock items to be shipped.
The Postal Store® cannot accept orders for shipment outside the United States, but we do ship to APO/FPO/DPO addresses and U.S. territories. Learn More
Stamp and Philatelic Orders
All stamp and philatelic orders are charged a $1.25 Handling Fee on domestic orders of up to $50.00, and $1.75 if the order is greater than $50. These fixed handling fees apply to only the portion of the order total that is stamp and philatelic products.
Personalized Stamped Stationery
All Personalized Stamped Stationery products are charged a flat Priority Mail rate depending on how many boxes are ordered as specified in the PSE Shipping Charges table, and should be shipped within 5-7 business days.
Free Shipping Supplies
Free shipping supplies are mailed Standard Post™ and are shipped within 3-5 business days. For your convenience all orders will contain a carrier release endorsement "Leave if No Response". This will allow your postal carrier to leave your expedited packaging supply order if you are not available to receive the delivery.
Expedited Shipping Supplies
If your local Post Office is unable to fulfill your order of Expedited Shipping Supplies within 1-2 business days, your order will be fulfilled by our distribution center within 3-5 business days.
All Other Products
All other products except free shipping supplies are charged standard Priority Mail fees based on weight of the item and shipping address ZIP Code™.
Pre- or Back-ordered Items
If your order contains pre- or back-ordered items, all in-stock products will ship within 5-7 business days and any pre- or back-ordered items will ship separately as they become available.