The U.S. Postal Service® celebrates Christmas with four stamps featuring classic images of Santa Claus painted by famed commercial artist Haddon Sundblom. Each stamp portrays a close-up of Santa’s face; the four images are details from larger paintings created by Sundblom and originally published in ads for The Coca-Cola Company from the 1940s through the early 1960s.
Santa’s legend is based on customs brought to America by European immigrants. St. Nicholas, the Dutch Sinterklaas, was one of Santa’s forebearers; he delivered gifts on December 5, the eve of his feast day.
Several 19th-century works were instrumental in creating the legend and look that inspired Sundblom’s paintings. In 1809, author Washington Irving portrayed the gift-bearing St. Nicholas as a sage Dutchman rather than a somber bishop. The 1821 poem “The Children’s Friend” claimed that “Santeclaus” delivered toys to good girls and boys while riding in a sleigh drawn by a flying reindeer. Several years later, the poem “A Visit From St. Nicholas” had the jolly, plump elf delivering presents on Christmas Eve, traveling on a sleigh pulled by eight flying reindeer, each of which were named.
Cartoonist Thomas Nast embellished Santa’s look in his drawings for the magazine Harper’s Weekly. Beginning in 1863, the published engravings depicted Santa in all manner of guises, from a portly elfin figure to a big-bellied, white-bearded man.
Haddon Sundblom is the man credited with refining the modern image of Santa Claus. In 1931, Sundblom created the first of his more than 40 paintings of Santa Claus for The Coca-Cola Company’s holiday advertising campaign. The paintings of the rosy-cheeked, smiling, grandfatherly man in his red suit came to embody the very essence of “Santa.”
Art director Greg Breeding designed the stamps with existing art by Sundblom.
The Sparkling Holidays stamps are being issued as Forever® stamps. These Forever stamps will always be equal in value to the current First-Class Mail® one-ounce price.
Made in the USA.
SKUs featured on this page: 682104
|Issue:||Sparkling Holidays Stamps|
|Denomination & Type of Issue:||First-Class Mail Forever|
|Format:||Double-Sided Booklet of 20 (4 designs)|
|Issue Date & City:||October 11, 2018, Pigeon Forge, TN 37862|
|Art Director:||Greg Breeding, Charlottesville, VA|
|Designer:||Greg Breeding, Charlottesville, VA|
|Typographer:||Greg Breeding, Charlottesville, VA|
|Existing Art:||Haddon Sundblom|
|Printer:||Ashton Potter (USA) Ltd. (APU)|
|Press Type:||Muller A76|
|Stamps per Booklet:||20|
|Print Quantity:||1,000,000,000 stamps|
|Paper Type:||Nonphosphored Type III, Block Tag|
|Processed at:||Ashton Potter (USA) Ltd. (APU)|
|Colors:||PMS 872 Gold, Cyan, Magenta, Yellow, Black|
|Image Area (w x h):||0.77 x 1.05 in./19.558 x 26.67 mm|
|Stamp Size (w x h):||0.91 x 1.19 in./23.114 x 30.226 mm|
|Full Booklet Size (w x h):||5.76 x 2.38 in./146.304 x 60.452 mm|
|Press Sheet Size (w x h):||23.29 x 4.76 in./ 591.566 x 120.904 mm|
|Plate Size:||880 stamps per revolution|
|Plate Numbers:||“P” followed by five (5) single digits|
|Front:||Header: “Sparkling Holidays” Twenty First-Class Forever Stamps • Plate number in peel strip area|
|Back:||©2018 USPS in peel strip area • Barcode • Promotional text in peel strip area|
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